Building India's Trust Platform for Sustainability

We're launching GreenXguard to solve a critical problem: Indian consumers want sustainable products but don't know who to trust. With CCPA 2024 enforcement beginning, we're creating the verification standard that brands need and consumers deserve.

Our Founding Story

Why we're building GreenXguard now

The Perfect Timing

In early 2024, as CCPA announced strict penalties for greenwashing, we saw two converging trends: Indian consumers were increasingly seeking sustainable options, but brands had no clear way to prove their claims were authentic.

The market needed a solution that was both legally sound (CCPA-compliant) and consumer-friendly (easily verifiable). Existing certifications were either too generic, too expensive, or didn't address the specific needs of Indian D2C brands.

So we decided to build it ourselves. GreenXguard is designed specifically for the Indian market, focusing on the claims that matter most to Indian consumers and the compliance requirements that matter most to brands.

2025 LAUNCH

Why Now?

  • CCPA begins greenwashing enforcement
  • 87% of Indian consumers want sustainable options
  • No existing Indian-focused verification platform
  • Perfect timing for market leadership

"To create India's most trusted sustainability verification platform - where every green claim is authentic, every badge is meaningful, and every consumer can shop with complete confidence in a brand's environmental commitments."

— GreenXguard Founding Vision

Our Founding Principles

The values that guide our platform development

Integrity First

We verify claims thoroughly or not at all. Every badge must represent genuine sustainability practices.

Brand Partnership

We work with brands as partners, helping them build authentic sustainability stories that consumers can believe in.

Real Environmental Impact

Our work should contribute to genuine environmental improvement by rewarding authentic sustainable practices.

Innovation Focus

We're building a modern digital verification platform, not just replicating outdated certification models.

Our Founding Team

Experts in sustainability, Indian consumer law, and technology

AS

Arijit Sarkar

Founder & CEO

2+ years in sustainability consulting for Indian D2C brands. Passionate about making genuine green practices profitable.

AS

Arpita Sarkar

Director

Specializing in CCPA compliance. Ensures our verification meets all legal requirements.

Our Launch Roadmap

Where we're headed in our first year

Q1 2025

Platform development & founding member recruitment. Building our verification framework.

Q2 2025

Launch of digital verification pages with QR codes.

Q3 2025

Expansion to new sustainability categories. Launch of verification Website.

Join Us as a Founding Member

Help us build the future of sustainability verification in India. Founding members get special benefits, direct input on our platform development, and permanent recognition as pioneers.

Become a Founding Member